Job Details

A company is looking for an Email Marketing Program Director to lead and innovate their national email marketing strategy.Key ResponsibilitiesLead the creative strategy for email marketing, designing and executing an annual plan focused on innovation and messaging standardsManage the national email calendar for donor recruitment, ensuring timely delivery and coordination with marketing teamsOversee email content development, balancing various messaging types and adapting to blood supply needsRequired QualificationsBachelor's degree or higher in marketing, communications, journalism, or a related field preferred5+ years of experience managing email marketing campaigns with a focus on increasing engagement, preferably in a nonprofit settingProficiency in analytics and data visualization tools to interpret data and adjust strategiesExpertise in email marketing platforms and working knowledge of HTML/CSS for emailPortfolio required demonstrating past email campaigns with objectives and results