Job Details

A company is looking for a Senior Manager, Influencer to oversee influencer marketing initiatives.Key Responsibilities:Build and manage paid influencer programs, including sourcing, negotiation, and performance evaluationDevelop and own the earned influencer program, focusing on tiering strategy and ambassador relationshipsCollaborate with cross-functional teams to align messaging and track KPIs for both paid and earned initiativesRequired Qualifications:6-8+ years of influencer marketing experience in health, wellness, or lifestyle sectorsExperience managing both paid partnership programs and earned seeding at scaleStrong knowledge of paid social and creator amplification mechanicsProven negotiation and contract management experience across creator and agency dealsDemonstrated ability to manage budgets and articulate financial tradeoffs effectively