Job Details

A company is looking for a Senior Lifecycle Marketing Manager.Key ResponsibilitiesLead the end-to-end lifecycle strategy and automation roadmapBuild logic-driven journeys across Klaviyo, Attentive, PostPilot, Braze/Airship, or similar platformsDesign and run A/B tests, optimizing open rate, CVR, RPR, and LTVRequired Qualifications6+ years in retention/lifecycle marketing, ideally in DTC, eCommerce, or app-based environmentsProven success scaling personalized multi-channel journeysDeep knowledge of platforms like Klaviyo, Attentive, PostPilot, and ideally Braze or AirshipStrong analytical mindset with experience in RFM, churn prediction, and event-driven logicComfortable building systems that integrate CRM, CDP, and data warehouse insights